Privacy policy

1. Introduction

This Privacy Policy (the “Policy”) sets out how DigiRealty Technologies Private Limited (“we”, “us”, “our” or the “Company”) collects, uses, stores, processes and shares Personal Information to provide the Services (defined below) on the BelleVie mobile platform of the Company, including all associated firmware, applications, software, websites, APIs, products and services connected to it (collectively, the “Platform”). “Personal Information” means information that identifies, or can be used to identify, contact or locate, the user to whom it relates, including but not limited to name, address, phone number and email address.

This Policy applies to:

those who intend to make a purchase or have placed an order through the Platform (“Buyers”);
those who intend to offer, or are offering, products for sale to Buyers on the Platform (“Sellers”); and
societies that provide their residents with access to the Platform for availing the Services (“Societies”).

Buyers, Sellers and Societies are collectively referred to as “Users” (or “you”, “your” and “yourself”).

The Company is committed to the security and proper management of Personal Information, so that it can function effectively for the benefit of its stakeholders, customers and community. In doing so, it is essential that your privacy is protected through lawful and appropriate means of handling Personal Information.

To avail the services and content provided by the Company or by Sellers registered on the Platform, whether free or paid (“Platform Services”), a Buyer must create an account on the Platform (an “Account”). By using the Platform, you agree and confirm that you have read, understood and acknowledged the terms of this Policy. This Policy is a reference document and does not create any legal rights or binding obligations. “Services” means the Platform and the Platform Services owned, developed, distributed or offered by the Company or a Seller on the Platform.

2. Scope

This Policy applies to the Platform and to Users who register on the Platform to provide or avail the Services. Please read it carefully: whenever you use the Platform, your Personal Information will be processed in accordance with this Policy. By using the Services, you agree to the terms of this Policy. You should not use the Services if you do not agree with this Policy or with any other agreement that governs your use of the Services.

This Policy is limited to Personal Information that the Company collects from Users who access the Platform. It does not apply to information collected by the Company from its employees.

3. Eligibility

The Platform is not intended for children. By using the Platform, you confirm that you are 18 (eighteen) years of age or older. If applicable law requires a higher minimum age to lawfully use the Services, that higher age applies. If we become aware that Personal Information has been provided by a person under the age of 18 (eighteen) without verified parental consent, we will take the necessary steps to remove it from our servers.
If you are under the age of 18 (eighteen), you acknowledge that you are accessing the Platform under the supervision of your parent or legal guardian and with their express permission to use the Services.

4. Collection of personal information

We collect Personal Information about you from various sources, including the device through which you access the Platform and web beacons. Sources also include your interactions while using the Platform, credit-check databases, background-check providers, record-verification providers, real estate brokers and other parties in the real estate sector.
The Company uses, stores and processes your Personal Information for the following purposes:
1. to provide and administer the Services seamlessly;
2. to enhance and improve the quality of the Services;
3. for internal operational purposes, such as spam and abuse prevention and enforcing content licence restrictions;
4. for safety and security purposes, including protecting us or the Platform from illegal or prohibited activities;
5. for the performance of a contract, such as a purchase contract for Services you have availed through the Platform;
6. to manage your requests regarding any issues you face while accessing the Platform;
7. to offer personalised content based on your requests, search history, keywords used in navigating the Platform and usage history;
8. to comply with legal obligations, for example collecting a Seller’s place of establishment and bank account information for identity verification and other legal purposes;
9. to provide Personal Information collected on the Platform to the Company’s affiliates and to other third parties working with the Company; and
10. for other purposes including, but not limited to, data analysis, observing usage trends, and evaluating and improving the Services on the Platform or any other services offered by the Company.
When you sign up to access the Services, you generally give us the following information:
1. your name, email address, contact number and any government document for verification;
2. transaction-related information when you respond to offers available on the Platform;
3. information you provide when you contact us for help or assistance; and
4. any other information you enter or upload while using the Platform.
To provide a safe, efficient, smooth and customised experience, and for you to use certain features of the Platform, including services offered by Sellers, you may be asked to complete an online registration form providing the information above. If you register, you will also be asked to choose a user identity (username) and a password to identify yourself and access the Services in future.
We collect information about a Buyer’s purchase history, retailer preferences, leasing details, rental history, previous transactions and preferences.
We may collect additional usage data, such as the pages of the Services you visit, time spent on those pages, unique device identifiers and other diagnostic data. This helps us customise the Services to your needs. We may use a variety of technologies that automatically record technical information when you visit or access the Platform, which allows us to troubleshoot issues, promote safe services, inform you about offers and products, and protect against errors.
Due to the nature of the Services, Sellers must register on the Platform and provide the information necessary to list the Services they will provide to Buyers.
To measure traffic and usage trends and to learn more about the demographics of our Users, we may gather analytics data or use external analytics tools, and may collaborate with partners that help us deliver the Services and improve the user experience. The terms of use and privacy policies of any external services used by the Company, and any relevant legislation, apply to those services.
If you post messages on the Platform’s message boards, chat rooms or other message areas, or leave feedback, we will collect and store that information. We retain it as necessary to resolve disputes, provide customer support, respond to queries and inquiries, troubleshoot problems and improve the Services.
To improve your experience, you may choose to provide optional information on the Platform, respond to surveys or post to community forums.
We may request additional Personal Information in specific circumstances, such as when you apply for a rental or lease, or buy a property of the Company, through the Platform. This may include, but is not limited to, a government-issued document, financial information, employment information and rental history.
We may also collect demographic information, such as your ethnicity, gender, housing status, household size, annual income, household type, and your desired housing characteristics, location or community.
We collect payment information only if you make a payment for any of the Services on the Platform. Payment information transmitted on or through the Platform is protected by encryption technology. However, we cannot guarantee that transmission of payment information will always be secure or that unauthorised third parties will never be able to defeat our security measures. We assume no liability or responsibility for disclosure of payment information due to errors in transmission, unauthorised third-party access or other causes beyond our control.
We may contact you by phone, email, SMS, multimedia message (MMS) or other forms of communication to, among other things, inform you of new services or product offerings, collect feedback on the Platform and the Services, or share information about promotions or features. You will receive such communication only if you have registered as a User on the Platform.
If the Company is involved in a merger, acquisition, due diligence, reorganisation, bankruptcy, liquidation in which the business will not continue as a going concern, receivership, sale of assets, or transition of the Services to another provider, your Personal Information may be transferred as part of that transaction, as permitted by applicable law and/or contract. Its use after any such event will be governed by the policies in effect when the Personal Information was collected.
We may collect information about your activity, or activity on devices associated with you, on the Platform using tracking technologies such as cookies, application programming interfaces, web beacons and software development kits. This tracking data may be used to:
1. provide features that simplify your experience when you return to the Platform, for example remembering your delivery address;
2. monitor, evaluate and optimise the use and operation of the Platform; and
3. deliver relevant content and advertising based on your preferences and usage patterns.
If you register on the Platform through a social media account, you consent to our collecting, storing and using the Personal Information provided through that social networking interface in line with this Policy.
You have certain choices about how we use your Personal Information. You may opt out of some uses, such as advertising tools, online tracking and promotional emails. Even if you opt out of promotional emails, we will still send you emails about services you avail on the Platform.
We reserve the right to combine Personal Information gathered offline with information collected online, or with information from an external source. We may combine your information with that of other customers to better understand preferences and trends over time, or to conduct research and analysis.
You may at any time give the Company written notice revoking your consent to share Personal Information with Sellers or other third parties working with the Company. On receipt of such notice, we may be unable to continue providing the Services, or any part of them.
While using the Services, you may come across links or advertisements to websites not operated by us. If you click on them, you will be directed to that external website. We have no control over the information collected, stored and processed by such websites and assume no responsibility for it. We recommend that you review the policy of each website you visit, particularly before submitting any content on a third-party website.

5. Storage and processing of personal information

Personal Information collected by us is stored primarily in electronic form. It is transmitted and stored in encrypted form in accordance with applicable laws to ensure its secrecy and confidentiality, and is not shared or used except as provided in this Policy.
Subject to applicable regulations, we may engage third parties, in or outside India, to store or process your Personal Information. Personal Information is transferred to such third parties only if they have in place reasonable security standards to prevent any breach or leak. By accepting this Policy, you expressly consent to and authorise the sharing of your Personal Information with such third parties for storage and processing.
We may retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements. Consistent with these requirements, we will try to delete your Personal Information promptly on receiving your request. There may, however, be a delay in deleting Personal Information from our servers, and backed-up versions may exist after deletion. We do not delete files from our servers that you have in common with other Users.

The Company may transfer your Personal Information to any government authority or law enforcement agency:
1. to ensure compliance with the provisions of any law for the time being in force;
2. for the prevention and detection of an offence;
3. for the recovery of any debt owed by you to the Company or to any other User in respect of the Services; and
4. on the order of a judicial or quasi-judicial body.
The Company may transfer, disclose or share the Personal Information of Buyers with Sellers registered on the Platform. The Company will make all reasonable efforts to ensure that any such Seller enters into suitable arrangements with confidentiality obligations consistent with this Policy, maintains appropriate security measures, and uses such Personal Information only on behalf of the Company and in accordance with our instructions (Sellers may use non-personal information for their own benefit). The Company is not responsible for any breach or misuse of Buyers’ Personal Information by any such Seller.
Where permitted by law, the Company may provide Users’ Personal Information to joint marketers with whom we have a marketing arrangement. We will have suitable arrangements with such joint marketers to prevent misuse of Personal Information and to prohibit its unauthorised or unlawful use.
The Company may share your relevant payment information with:
1. payment service providers and payment gateways, to process payments, facilitate chargebacks or refunds, and for other purposes associated with accepting credit and debit cards; and
2. any government agency, or on the order of a judicial or quasi-judicial body, for the prevention and detection of fraud.
The Company may share your Personal Information with its group companies (including its parent, subsidiaries, affiliates and other business units) to improve the user experience and to provide details of the latest offers from the group.

7. Rights and duties of the user

While accessing the Platform, you have the right:
1. to review your Personal Information and to update, correct or amend any inaccurate, deficient or incomplete Personal Information, by contacting us at support@bellevie.life; we will make reasonable efforts to update it, to the extent feasible for the Company;
2. if you no longer wish to use the Services, to request that we erase your Personal Information and close your Account; requests for erasure will be acted on in accordance with applicable law; and
3. if you face any issues accessing the Platform, to register a grievance by emailing support@bellevie.life. We will make all reasonable efforts to address your grievance. We may, however, refuse requests that are unreasonably repetitive, require disproportionate technical effort, risk the privacy of others, may compromise an ongoing investigation, or are impractical.
While exercising these rights, you also have the following duties when using the Services:
1. you shall not furnish false particulars or impersonate any other person while registering on the Platform;
2. you shall not make any unauthorised or illegal use of the Platform; and
3. you shall ensure that payment for the Services you avail has been duly made on your behalf.

8. Security and confidentiality

The Company takes reasonable security practices and procedures, including managerial, operational and technical measures, to protect your Personal Information. We have implemented technology and policies intended to protect your Personal Information from unauthorised access and improper use, and will update these measures as new technology becomes available, as appropriate. We back up our systems periodically to avoid loss of data. Although we use appropriate firewalls and protections, our systems are not hack-proof. Data loss due to unauthorised hacking, virus attacks or technical issues is possible, and we accept no liability or responsibility for it.
We are committed to protecting the information you share with us when registering on or using the Platform. Your Personal Information will not be used or shared other than for the purposes to which you have consented, either under this Policy or while using the Platform.
Please help us protect the confidentiality of your Personal Information by keeping your user identity and password secret. If you share them with others, you will be responsible for all actions taken in the name of your Account and their consequences. If you lose control of your password, you may lose substantial control over your personal data and other information submitted to us, and could be subject to legally binding actions taken on your behalf. If your password has been compromised, or you have grounds to believe it has, contact us immediately and change your password. We disclaim any liability arising from your failure to do so.

If you do not consent to sharing your Personal Information with us for the provision of the Services, or any part of them, we reserve the right to restrict or deny those Services.

Where your consent is the basis for processing your Personal Information, you may withdraw it at any time by writing to support@bellevie.life. Withdrawal of consent does not affect the lawfulness of processing carried out on the basis of that consent before its withdrawal. If you withdraw your consent and restrict the processing of any Personal Information, the Company may be unable to provide you with the Services, or any part of them.

10. Disclaimer

The Company shall not be liable to the User for any loss or damage caused by the disclosure of any information concerning the User’s Account or any online transactions made using credit or debit cards. Any Personal Information shared by you that is not requested by the Company, either during registration or for the purpose of providing the Services, shall be deemed wilfully and intentionally furnished, and the Company shall not be liable for any breach of such information.
As the internet is not fully safe and secure, we cannot promise that your use of the Platform will be completely safe. Any information you share while registering on or accessing the Platform is at your own risk. We store Personal Information, or any part of it, only for as long as the purpose for which it was collected is being served, or as its retention is necessary for legal compliance or business purposes. The security of your Personal Information is important to us and we will use all reasonable means to protect it, but we cannot guarantee its absolute security.
You consent to our collection, use, storage and sharing of your Personal Information in accordance with this Policy. If you use the Services on behalf of someone else, you represent that you are authorised by that individual, or are legally authorised, to:
1. accept this Policy on that individual’s behalf; and
2. consent on that individual’s behalf to our collection, use and disclosure of their Personal Information as described in this Policy.
Because of issues that can occur in the electronic distribution of information, and the limitations inherent in providing information obtained from multiple sources, there may be delays, omissions or inaccuracies in the content provided on the Platform, or delays or errors in its functionality. We therefore do not represent that the information posted on the Platform is correct in every case.
Buyers acknowledge that services offered by various Sellers are available on the Platform. We may, from time to time, form partnerships or alliances with some Sellers or Societies to facilitate certain Services provided to Buyers. Buyers acknowledge and agree that we make no representation or warranty on behalf of any Seller or Society, and that we are not liable to any Buyer for any consequences or claims arising from or in connection with such Services. Buyers disclaim and waive any rights and claims they may have against us in respect of services offered by any Seller or Society.
All information disclosed by you is deemed to be disclosed willingly and without coercion. We bear no liability for the authenticity, genuineness, misrepresentation, fraud or negligence relating to information you disclose, and are not responsible for verifying any information obtained from you.
We shall not be liable to you or anyone else for any loss or injury arising out of, or relating to, the information provided on the Platform. In no event will we, our employees or our affiliates be liable to you for any decision made or action taken in reliance on the information provided on the Platform.

11. Review

The Company may review this Policy periodically, as it deems necessary, without prior notice to Users. Any changes made following such a review will comply with the laws for the time being in force. The Company will post any changes to this Policy on this page so that Users are made aware of them. If you continue to use the Services after the effective date of any change, your access or use will be deemed acceptance of, and agreement to be bound by, the revised Policy.

12. Contact information

If you face any issues while accessing the Platform, or need any other assistance with its use, please email your query to support@bellevie.life. You may also write to us at:

DigiRealty Technologies Private Limited
412, 4th Floor, 17G Vardhaman Chamber
Cawasji Patel Road, Horniman Circle, Fort
Mumbai 400001, Maharashtra, India

We will make all reasonable efforts to address your queries and grievances as soon as possible.